When shopping these days we have such an impressive number of choices that it seems impossible to get a clear picture of what factors are important to focus on. Should you be concerned with ingredients, quality, price, environmental impact, social responsibility, packaging, locally produced, etc? Whew, it is cumbersome and tiring!
What if you were to discover that within all this variety there are actually quite a few companies that are part of the same corporate family? Brands are what we look for and brands are owned by conglomerates. What we see as variety is really often just a re-packaging of another brand and even of an ingredient or collection of ingredients! What are the points of differentiation to look for?
We offer you an opportunity to explore the linkages between companies and people, to view broad relationships and deep connections simultaneously. We present a glimpse into the transparency of processes that will allow you to see where ingredients and raw materials come from, how they are disposed of, and how our environment is impacted.
We want you to care about these things and we want to help you understand the power that you, as consumers, have when selecting products to purchase.
We believe that more knowledgeable and aware consumers will make the difference between a future to fear and a future to embrace!